You begin the game as a lone gumball, unlocking the Alchemy Workshop area. Your first task is to get Coins. Upgrade the furnace to gain access to your first Gumball (Adventurer) and maze Adventurer's Forest.
As you travel through the many lands of the game and unlock more Mazes, you will encounter hints of famous characters in the lands.
Many of the following videos contains a bit of lore. Be aware however that some of these videos are hold and the lore can have changed since then.